In response to the alarming rise in youth knife violence, StreetDoctors partnered with marketing agency Saatchi & Saatchi to launch a powerful new campaign, The Fatal Question.
The Fatal Question challenges the deadly myth that a person can be stabbed without causing serious or fatal harm. We confront this misconception head-on, so young people know the real, irreversible consequences of knife violence.
Teenagers from London schools were invited to engage with a life-sized, interactive human sculpture, pointing to areas of the body where they believed a stab wound would not be fatal – revealing the widespread misconceptions at the heart of the campaign.
Once a body part has been guessed, the statue emits a beam of light which triggers projections of the real-life stories of victims, accompanied by personal accounts from their loved ones, detailing the sobering stories of young people killed by a single stab wound to that area of the body.
The personal stories include high-profile cases such as 10-year-old Damilola Taylor, killed by a single stab to the thigh; Joshua Ribera, a Birmingham-based rapper killed by a single stab wound to his heart; and 12-year-old Ava White, who lost her life to a single stab wound in 2021.